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ArticlesTHE MAILBOX VIDEO — The One Place Every Consumer Must Go!This is a fantastic video that will change what you think about advertising enjoy the video.... When You Advertise — Keep it SimpleKeep the message simple, keep the graphics simple, keep the colors simple and use simple clear fonts. What is the one message you want to convey in your direct mail advertisement? If it is an introductory offer, focus on your discount. If you renovate kitchens, tell your potential customers that you have a 20% discount for the month of February. This will be the one message that you want to convey in the advertisement. more.... Direct Mail is the Ultimate in Targeted AdvertisingYou know the general geographic area where your existing and potential customers live. And you know the geographic areas where you would like to draw new customers. Then why would you waste valuable advertising dollars on broad based advertising media like radio, television and newspapers? more.... Why the Direct Mail Magazine Format Beats Envelopes?As a business owner, you are convinced that direct mail advertising works. And, you are convinced that the co-op route is your best alternative. But, what are the advantages of the direct mail magazine compared to the direct mail envelope? more.... Key Research Facts on Direct Mail AdvertisingCanadians Welcome Direct Mail: Direct Response Media Group is the largest publisher of direct mail magazines in the Toronto area. We have partnered with Canada Post for the delivery of our magazines. We will design your direct mail advertisement, print, distribute and help you analyze the results: all of this for less than a penny per household. more....(opens in a new window) Eight Reasons Why Direct Mail Is So PowerfulDirect mail is perhaps, one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effectiveness of this medium (If it didn't work, your mailbox would be empty!). At Direct Response Media Group, we can devise a marketing strategy for any size business in the Toronto area and across Canada. We will generate the leads and you can concentrate on servicing your new customers. more....(opens in a new window)
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