Why Direct Mail?
Because it works!
Direct mail is a key component of your business's marketing mix as it targets your customers' home. Our magazines have a 15 year history and we retain over 80% of our advertisers in the long-term, showing just how effective we are.
Amazing Direct Mail Facts and Statistics:
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72.5% of consumers use direct mail advertising to buy products and / or services
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81% of Canadians are likely to discard unopened email
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9 out of 10 people state they are more willing to open direct mail if it looks interesting
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Canadians prefer direct mail as opposed to all other forms of advertising
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87% of all potential customers open direct mail
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75% of customers pay greater attention to direct mail compared to other advertising mediums
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83% of all households actively clip and use coupons